Pricing

25% Less Than VWO. 10x More Automation. Results Guaranteed.

Every plan includes what VWO charges extra for: AI testing, heatmaps, personalization, and explainable dashboards — in one tool.

30–50% Lift Guarantee or Money Back

Starter

Full AI swarm for growing businesses. 25% less than VWO Testing.

$219/mo
  • Up to 5 pages
  • Up to 15,000 visits/month
  • All 5 AI agents
  • Multi-Armed Bandit (Thompson Sampling)
  • Basic personalization
  • Click heatmaps
  • GA4 + Shopify integration
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Pro

Unlimited pages. Full automation. 30% lift guaranteed.

$519/mo
  • Unlimited pages
  • Up to 50,000 visits/month
  • All 5 agents + Supervisor (full autopilot)
  • Reinforcement Learning optimization
  • Advanced personalization (unlimited rules)
  • Full heatmaps + 1,500 session replays/mo
  • 6 integrations incl. Klaviyo & Segment
  • 30% lift guarantee in 90 days
30–50% Lift Guarantee or Money Back

Scale

Enterprise power. Full-funnel. 40% lift guaranteed.

$1,049/mo
  • Unlimited pages
  • Up to 250,000 visits/month
  • Priority Queue (2x faster processing)
  • Bayesian optimization + predictive segments
  • 5,000 session replays/month
  • 5 domains, 15 team members
  • Monthly strategy call
  • 40% lift guarantee in 90 days
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Enterprise

White glove service. Custom agents. Dedicated CRO strategist. Full-team onboarding.

  • Everything in Scale
  • Unlimited domains & team members
  • Custom agent fine-tuning
  • Named CRO strategist (bi-weekly)
  • SAML 2.0 SSO + SOC 2
  • NET 30 invoice billing
  • Custom lift guarantee
  • SLA + dedicated support
Custom/from $2,399/mo
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30–50% Lift Guarantee or Money Back

The VariantX Guarantee

Pro plan: 30% conversion lift in 90 days or your next month is free. Scale plan: 40% lift or next month free. No fine print, no excuses. We only win when you win.

Calculate Your ROI

Enter your monthly revenue to see projected results with VariantX

Feature Comparison

Everything included in each plan, at a glance.

FeatureStarterPro ✦Scale
Pages optimized5UnlimitedUnlimited
Monthly visits15,00050,000250,000
AI AgentsAll 5All 5 + SupervisorAll 5 + Priority
Variants per page102550
Multi-Armed Bandit
Reinforcement Learning
PersonalizationBasicAdvancedEnterprise
HeatmapsClickFullFull + Rage-click
Session Replays1,500/mo5,000/mo
IntegrationsGA4 + Shopify6 platformsAll + Shopify Plus
API AccessRead-onlyFull read/write
Data Retention90 days12 months24 months
Team Members2515
Lift Guarantee30% / 90 days40% / 90 days

Frequently Asked Questions

30–50% Lift Guarantee or Money Back

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