Pricing
25% Less Than VWO. 10x More Automation. Results Guaranteed.
Every plan includes what VWO charges extra for: AI testing, heatmaps, personalization, and explainable dashboards — in one tool.
30–50% Lift Guarantee or Money Back
Starter
Full AI swarm for growing businesses. 25% less than VWO Testing.
$219/mo
- Up to 5 pages
- Up to 15,000 visits/month
- All 5 AI agents
- Multi-Armed Bandit (Thompson Sampling)
- Basic personalization
- Click heatmaps
- GA4 + Shopify integration
Most Popular
Pro
Unlimited pages. Full automation. 30% lift guaranteed.
$519/mo
- Unlimited pages
- Up to 50,000 visits/month
- All 5 agents + Supervisor (full autopilot)
- Reinforcement Learning optimization
- Advanced personalization (unlimited rules)
- Full heatmaps + 1,500 session replays/mo
- 6 integrations incl. Klaviyo & Segment
- 30% lift guarantee in 90 days
30–50% Lift Guarantee or Money Back
Scale
Enterprise power. Full-funnel. 40% lift guaranteed.
$1,049/mo
- Unlimited pages
- Up to 250,000 visits/month
- Priority Queue (2x faster processing)
- Bayesian optimization + predictive segments
- 5,000 session replays/month
- 5 domains, 15 team members
- Monthly strategy call
- 40% lift guarantee in 90 days
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Enterprise
White glove service. Custom agents. Dedicated CRO strategist. Full-team onboarding.
- Everything in Scale
- Unlimited domains & team members
- Custom agent fine-tuning
- Named CRO strategist (bi-weekly)
- SAML 2.0 SSO + SOC 2
- NET 30 invoice billing
- Custom lift guarantee
- SLA + dedicated support
Custom/from $2,399/mo
Talk to Sales30–50% Lift Guarantee or Money Back
The VariantX Guarantee
Pro plan: 30% conversion lift in 90 days or your next month is free. Scale plan: 40% lift or next month free. No fine print, no excuses. We only win when you win.
Calculate Your ROI
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Feature Comparison
Everything included in each plan, at a glance.
| Feature | Starter | Pro ✦ | Scale |
|---|---|---|---|
| Pages optimized | 5 | Unlimited | Unlimited |
| Monthly visits | 15,000 | 50,000 | 250,000 |
| AI Agents | All 5 | All 5 + Supervisor | All 5 + Priority |
| Variants per page | 10 | 25 | 50 |
| Multi-Armed Bandit | |||
| Reinforcement Learning | |||
| Personalization | Basic | Advanced | Enterprise |
| Heatmaps | Click | Full | Full + Rage-click |
| Session Replays | 1,500/mo | 5,000/mo | |
| Integrations | GA4 + Shopify | 6 platforms | All + Shopify Plus |
| API Access | Read-only | Full read/write | |
| Data Retention | 90 days | 12 months | 24 months |
| Team Members | 2 | 5 | 15 |
| Lift Guarantee | 30% / 90 days | 40% / 90 days |